"The Shop Your Instagram" Feature That's Changing the Game

Preen.Me is a content driven beauty community that has blown up every social media platform in the past twelve months whether it's Instagram, Youtube, or Facebook. They have over 8600 contributors that have shared over 36000+ looks, videos and tutorials with their community. The ultimate goal of their massive content-filled database is to serve as a basis for the next generation of e-commerce by bringing together the consumer journey and taking them from discovery to purchase, all while engaging and converting them. Preen.Me drives some of the most influential media in the cosmetic industry for clients like Lancôme and Sally Hansen, and they are about to make an even bigger name of themselves with a new feature on Instagram they launched January 26th(see below). 

This "shop your own Instagram" feature allows the entire Preen.Me community to buy products from the clientele showcased on Preen.Me's uploads via Instagram. In relation to the "shoppable Instagram" feature, Preen.Me has only partnered with one cosmetic company, Tweezerman (shown above), but they plan to reach out to their other clientele who they currently sponsor and work with. I feel as though this new feature will dramatically increase sales, exposure, and brand awareness for any brand in the fashion industry, if they implement this into their social media campaigns. If a consumer is genuinely interested in something posted by a brand on Instagram, and they have direct access to purchase the product or service right then and there, the chance of them making that final decision will be significantly more likely.

Today, our world is all about convenience, and in due time, I believe this feature will catch on, and be popping up left and right in every sector of our consumer industry.

The Shop Your Instagram feature rolled out this month with Tweezerman; a Bumble and bumble partnership launched January 26. - See more at: http://www.cew.org/eweb/DynamicPage.aspx?webcode=cbiTeaser&r01Key=C95D4833-10F2-4E26-ADBD-954DBB5AFBD4#sthash.3TfmRulv.ca2z6sgr.dpuf

The Shop Your Instagram feature rolled out this month with Tweezerman; a Bumble and bumble partnership launched January 26. - See more at: http://www.cew.org/eweb/DynamicPage.aspx?webcode=cbiTeaser&r01Key=C95D4833-10F2-4E26-ADBD-954DBB5AFBD4#sthash.3TfmRulv.ca2z6sgr.dpuf